When William H. Beardshear became president of Iowa Agricultural College in 1891, he persuaded the railroads throughout Iowa to offer special excursion rates for peple to come to Ames to spend a day on campus. From that program, the VEISHEA tradition developed, starting in 1922. The campanile is in the center background and the Dinkey tracks are seen in the foreground. Over the top of the trees on the left can be seen the tent used during the Excursion Day festival.
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