Ames celebrated its 75th birthday in 1939 with a Diamond Jubilee celebration. The celebration provided a full program of entertainment to honor pioneers who settled in Ames in the fall of 1864.
The program opened with firing artillery. The three-day event included a picnic honoring “old time settlers,” dances at the Fieldhouse, concerts at the music pavilion in City Park, rides, concessions, an Ames High football game, a “mammoth parade,” and the unveiling of a plaque recognizing Ben Cole for his work in building the Grand Avenue underpass. Governor George Wilson also dedicated the new Ames High School (now City Hall).